This Is Love is more than a band. It is a community project sustained by a belief that small acts — a song, a stream, a book — can add up to something meaningful.
Publishing is one of those acts.
Christopher Brooks, founder of This Is Love, is also the author of the Sales 101 book series — a set of plain-language guides written for sales professionals and the managers who lead them. The series is published under the This Is Love imprint, which means the books carry the same name and the same values as the band.
The revenue from book sales helps sustain the band's operations — studio time, equipment, production costs — which in turn supports our ability to create music, perform, and direct proceeds toward the charities we care about. It is not a charity in itself. It is a working part of a larger effort to keep the mission going.
If you work in sales, lead a sales team, or know someone building a career in the field, the Sales 101 series was written for them.
Sales 101: Selling Made Simple
A practical guide to the fundamentals of selling — written for people doing the job, not studying it. No theory, no filler. Just the things that actually work.
Sales 101: Sales Leadership Made Simple
Written for the person who was good at sales and got promoted to manage a team — and suddenly found themselves in a completely different job with no guide. This book is that guide.
Both books are available in print and ebook through major retailers worldwide.
Visit sales-101.ca to learn more or purchase a copy.
Running a band costs money. Studio time, instruments, recording, production, rehearsal space — all of it requires ongoing investment. This Is Love has always been self-funded and we are committed to keeping it that way.
Publishing gives us another avenue to generate the revenue that keeps the music alive. When you buy a Sales 101 book, you are supporting a working author — and you are indirectly supporting a band that uses what it earns to give something back.
Both titles are available now through Amazon, IngramSpark, OverDrive, Hoopla, and other major retailers.
Browse the full series, read sample content, and find purchase links at: